From the sessions on values and audience, I came up with a list of words with that I believe to be most important when looking at branding Alight, They are;
-Yorkshire
-Celebration
-Light
-Colour
-People coming together
From this I did a spider diagram thinking about ways in which I could show these values in a suitable way for the wide audience range;
Typical Yorkshire things like Roses, Yorkshire puddings, and Sheffield's buildings
Flowers, Balloons, Confetti Suggest and show Celebration
Candles, Lanterns, Fireworks, Fireflies suggest light and all of these quick ideas have colour and an element of bringing all different people together.
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